Process

From a search request to a sales-ready lead.

Northstar is a lead intelligence platform: it discovers real businesses, verifies public contact information, applies rule-based need and service matching, scores opportunity from available signals, and prepares structured intelligence for your outreach workflow.

Discover

Normalize

Verify

Understand

Match

Score

Unlock

Outreach

Step 1

Choose your market

Select United States, then state, city, desk (Digital or Physical), niche, and how many sellable leads you need.

Step 2

Choose a niche

Northstar supports 100+ standardized niches. Each includes search terms, sub-niches, sources, lead signals, need signals, service mapping, and outreach angles.

Step 3

Discover businesses

The discovery engine finds candidate businesses from public sources such as maps listings, directories, and open web signals. Coverage depends on what is publicly available in the chosen market.

Step 4

Normalize & deduplicate

Candidates are normalized into canonical business records, deduplicated, and tracked with source provenance.

Step 5

Verify contactability

A normal sellable lead requires business name, authentic public email, and authentic public phone. Missing contactability excludes the business from standard paid inventory.

Step 6

Understand the business

Northstar reads public website presence, business type, location, niche context, and relevant public signals.

Step 7

Determine what to sell

Observed gaps map to potential services — for example weak website → conversion work, weak ordering → online ordering, outdated presence → digital modernization. Recommendations are evidence-based, not guarantees.

Step 8

Opportunity score

A deterministic 0–100 score reflects conversion gaps, SEO/content gaps, trust opportunities, contactability, and commercial fit. 80–100 HIGH · 60–79 MEDIUM · below 60 LOW. Scores indicate opportunity strength, not purchase certainty.

Step 9

Choose lead level

Contact (15 credits) · Full (20 credits) · Premium (30 credits). Upgrade pricing applies only to the difference when moving up tiers.

Step 10

Premium public evidence

Premium is available only when qualifying public evidence exists — such as a public request, buying signal, or traceable public source. Without evidence, the lead is not labelled Premium.

Step 11

Outreach

Send controlled email outreach from the workspace. Basic email (5 credits) or personalized email (10 credits) based on available lead evidence.

What is Northstar?

Northstar is a US-focused lead intelligence platform that helps operators find businesses worth contacting. It verifies public contact data, explains potential needs from public signals, and prioritizes opportunities with a transparent score — without inventing contacts or private data.

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